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Excerpt found in PR Newswire Online

3 Approaches for Using Storytelling to Drive Business Results

By PR Newswire's Shannon Rochlachan

August 7, 2013

Having the right stories and knowing when and how to tell them is crucial for anyone who aspires to lead or persuade. The second installment of our On-Air Storytelling Series “Power, Persuasion and Influence” focuses on tactical elements of communicating stories to drive business results. Led by storytelling expert Ginny Pulos (@ginnypulos), founder and president of Ginny Pulos Communications Inc., she discusses the upcoming presentation with PR Newswire as well as the ways that businesses can incorporate personal storytelling to build relationships, credibility, trust, and influence.

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ARTICLE LIST

OTHER APPEARANCES

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  • Ragan Communications e-Newsletter, November 9. 2008
  • Newhouse News Service, June 30, 2008
  • The Houston Chronicle, Newhouse News Service, June 28, 2008, 7:56PM
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  • Court TV, April 2, April 21, 1998
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  • People Magazine, pg. 70, April 13, 1992

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Just wanted to share a little success story with you. In your presentation (Communicating With the Media) you said: ‘Communicate to the end reader, and not just the reporter.’ Well, I applied that in my most recent interaction with the media, and it resulted in my first set of quotes.

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