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Excerpt found in PR Newswire Online

3 Approaches for Using Storytelling to Drive Business Results

By PR Newswire's Shannon Rochlachan

August 7, 2013

Having the right stories and knowing when and how to tell them is crucial for anyone who aspires to lead or persuade. The second installment of our On-Air Storytelling Series “Power, Persuasion and Influence” focuses on tactical elements of communicating stories to drive business results. Led by storytelling expert Ginny Pulos (@ginnypulos), founder and president of Ginny Pulos Communications Inc., she discusses the upcoming presentation with PR Newswire as well as the ways that businesses can incorporate personal storytelling to build relationships, credibility, trust, and influence.

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ARTICLE LIST

OTHER APPEARANCES

  • Jennifer Brown Consulting, May 5, 2009
  • Ragan Communications e-Newsletter, November 9. 2008
  • Newhouse News Service, June 30, 2008
  • The Houston Chronicle, Newhouse News Service, June 28, 2008, 7:56PM
  • The Plain Dealer, June 26, 2008
  • Star-Ledger Washinton Bureau, Washington, June 25, 2008
  • Neo-Sentuhan, Penang, Malaysia, June 25, 2008
  • The Scoop, News For And About FOJP Employees, Winter 2006, pp. 8-9
  • New York Times, March, 14, June 16, 2006
  • PRSA.org, January 18, 2006
  • 25 Years of Empowering Women In Development In New York, June 2005
  • Women In Development Newsletter, March 2005, pg. 1
  • Public Relations Society of America, Spring Issue, February/March 2005, Vol. 9, Issue 3, pp. 4-5
  • News & Issues for the New York Staffing Community, June 2004
  • New York Newsday, Sunday, January 4, 2004, pg. 1
  • New York Newsday.com, November 9, 2003
  • Newsletter, 2003 Media Communications Association - International, New York Chapter, Monday, July 28, 2003
  • New York Women In Communications e-Newsletter, June 3, 2003
  • Stitches, April 1, 2003
  • Clarion Health: Health Info & News, December 3, 2002
  • Registered Representative, October 1, 2001
  • Newhouse News Service, 2-04-2000
  • Court TV, April 2, April 21, 1998
  • New Standard, October 13, 1996,
  • People Magazine, pg. 70, April 13, 1992

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I learned media rules, strategy rules in making/asking questions [so that I can] build and maintain the relationship with media. [Ginny’s] was very good delivery. We have not noticed that the time passed. She keeps attention of the audience the whole time. Michele was a splendid coach, full with positive energy and belief in others’ competency. She is capable to dig out someone’s hidden positive sides.

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