Excerpt found in New York Women In Communications Website

Lost In Translation: The Secret to Communicating Across Cultures and Generations Successfully

By Gloria Buono Daly

March 3, 2009

On March 3, NYWICI members and guests gathered at Burson-Marsteller for a discussion on communication challenges and opportunities across generations and across cultures. The panelists addressed entrepreneurial shifts arising from the socio-cultural-economic paradigm in an economic downturn, where highly qualified baby boomers are becoming entrepreneurs, and many communications professionals are searching for innovative communication strategies to compete in today’s, and tomorro increasingly cross-cultural and cross-generational market place.

The panel was moderated by Jennifer Brown, president of Jennifer Brown Consulting. The speakers included Harriette Cole, creative director at Ebo Lorenca Consuelo Rosal, managing director at Burson-Marsteller New Yor Melissa Lavigne, director at The Intelligence Group; and Ginny Pulos, founder and president of Ginny Pulos Communications, Inc.

In 2009, for the first time, six generations will work side by side in the workplace. So, what then is the secret to mastering communication and overcoming diversity?

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