Case Study

Building Team & Meeting The Media

Media Train “Resistant” Doctors to Effectively Maximize Speaking Opportunities in Relation to a Cure for Ulcers

Challenge

This medical organization wanted to communicate what may be the only cure for ulcers:  if you eliminate h. pylori bacteria from the body, ulcers disappear and never return.  The organization retained GPC to help 40 gastroenterologists become an effective national speaker’s bureau.   The challenge for GPC included convincing a group of experienced speaker doctors to accept coaching to tell the h. pylori story in different sound bite lengths from less than two minutes to up to one hour.

Solution

GPC sent a memo inviting the 40 doctors to the training and giving each doctor a mini-assignment to prepare for a private coaching session.  Ginny Pulos delivered a highly interactive 3-hour presentation on all aspects of communicating with the media.  Subsequently, Ginny and her team of trainers scheduled a one-hour private coaching session for each physician during which each doctor created his or her own story around the message points already established by the organization.

Result

The organization generated tremendous media coverage across the county because of the passionate, compelling and scientific stories the trained doctors were able to tell.  These well-told stories helped cut through the noise bombarding journalists and helped to educate audiences about the cure for ulcers.

What Our Clients Say

I’m not sure if words can capture what a tremendous help you were to me in preparing my presentation two weeks ago. You provided exactly what I needed: The guidance to cut the presentation to its bare essentials, reordering it for maximum impact, extra polish in word choice, body language and delivery, and that all important dose of confidence that took the presentation from good to great. I’ve made many presentations in my day, and there’s no doubt in my mind that this was my finest. And I’ve no doubt that this resulted from your help.