Turning Values Into Action


Having the title “leader” doesn’t make you one. There are many challenges to leadership: having technical knowledge, the ability to communicate, be a provider and facilitator of knowledge, passion for the job, handling difficult people, making decisions, among others. Some leadership issues are tougher than others. Though we all believe we share certain values, like honesty and fairness, most of us recognize that our values will be tested in the workplace.

So, why are some people able to act, and others unable to act? Is it that some have a deeper awareness? Or more or less discomfort? More moral courage? Or a better or more sophisticated ability to analyze or understand the situation? Data from Columbia Business School proves the answer to be a resounding no.

The one thing that people at the MBA program at Columbia Business School who turned their values into action have in common is that those who believed they were successful in a ratio of 3:1 said something to a friend or family member outside the organization. Then, they said something to someone within the organization. They had all had an opportunity to voice and argue their values with someone they respected. In essence, that “pre-scripting” became their default position.

Do your colleagues and team know what you stand for?

How we tell the stories that reveal our character (or our organization’s) values is key. All leaders and managers need to motivate, persuade, inspire, gain access, build brand, theirs or their company’s, and be able to confidently and engagingly influence or persuade others. A true story can be especially powerful for everyone – from the newest member of the team, to senior management. True stories are especially powerful when you and the other party are in the same room breathing the same air.

Join us May 9, 2014, 2:30-3:00 PM, at Con Ed Learning Center in Long Island City, NY to learn the most powerful tool each of use to give voice to our values to our teams, our colleagues and our superiors and add this tool to your skill set.

Ginny Pulos, 1989 founder and president of Ginny Pulos Communications, Inc. www.ginnypulos.com, a speech and media training consultancy, and Adjunct Professor at NYU’s School of Continuing and Professional Studies, is an expert in presentation and persuasion skills, and in team building in corporate environments. She pioneers innovative programs designed to help others know and persuasively use who they really are in, and out, of the spotlight, and promises power and persuasion in every presentation.


Con Ed Learning Center, Long Island City, NY
12:30-2:30 PM

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