Media Training

Learn to stay cool in the hot seat and answer any question, any time, with polish and professionalism. By imposing ground rules and creating strategic message agendas, corporate spokespersons, executives, authors, and celebrities can control press conferences and turn the scrutiny of radio and television interviews to advantage. We offer sitting in the “hot seat” and “meet the press” media training: customized coaching and retainer options. Plus, customized programs, specifically designed to meet your company’s targeted persuasive communication needs.

Try our Meet The Press challenge. Prepare for everything from Congressional testimony to appearances on Oprah. Answer any question, anytime, anywhere asked by absolutely anybody with professionalism, confidence and class. Your newly learned skills will help you achieve confidence in speaking:

• In the boardroom
• At the podium
• On TV
• Before Congress
• Internally to senior managers
• Externally to clients

Highlighted Topics Covered in Media Training Include

• Media Appearances
• Crises & Emergencies
• Press Conferences
• Spokespersons
• Homeshopping
• TV Appearances
• Reputation Management
• Hearings

All Areas of Media Training Include

• Setting ground rules for interview control
• Analyzing the audience
• Gathering information about the interviewer and researching the interview format
• Understanding nuances between television, radio, print and telephone interviews
• Setting message goals
• Creating opportunities to make your “must say” points & making them conversationally
• Developing the basic position your organization has assumed on a specific topic
• Ensuring that message points are made within the broadcast time limits
• Coping with nervousness
• Using appropriate body language
• Dealing with different interview styles
• Keeping the interview interesting and lively
• Turning hostile questions into winning answers
• Learning camera do’s and don’ts
• Using tele-prompters effectively
• Dressing appropriately for the interview