Media Training

Learn to stay cool in the hot seat and answer any question, any time, with polish and professionalism. By imposing ground rules and creating strategic message agendas, corporate spokespersons, executives, authors and celebrities can control press conferences and turn the scrutiny of radio and television interviews to advantage.

Topics Include:

  • Setting groundrules for interview control
  • Analyzing the audience
  • Gathering information about the interviewer and researching the interview format
  • Understanding nuances between television, radio, print and telephone interviews
  • Setting message goals
  • Creating opportunities to make your “must say” points & making them conversationally
  • Developing the basic position your organization has assumed on a specific topic
  • Ensuring that message points are made within the broadcast time limits
  • Coping with nervousness
  • Using appropriate body language
  • Dealing with different interview styles
  • Keeping the interview interesting and lively
  • Turning hostile questions into winning answers
  • Learning camera do’s and don’ts
  • Using TelePrompTers effectively
  • Dressing appropriately for the interview

What They Say:


She is great. I gained insight into what makes a good interview and what doesn’t. This will make my media appearances more dynamic and authoritative!


- Sylvia Barsotti, Executive Editor, Child

What Our Clients Say

Storytelling has reminded me that there is more than mere survival on the other side of trials!  Just what I needed for forward motion!